Our Guiding Force: Mission and Vision
Our Mission
To promote a culture of respect, responsibility, and safety among young skiers and snowboarders by creating engaging, age-appropriate video education and fostering community outreach.
Our Vision
A future where every child on the mountain understands the Skier & Snowboarder Responsibility Code, resulting in fewer collisions, injuries, and more shared enjoyment of snow sports.
Our Story
Slide With Respect was officially founded in 2016, growing from the vital work of The PSA Project, a 501(c)(3) dedicated to public safety, health, and education. Our name comes from the market research conducted at Fort Lewis College, which identified a critical need for youth-focused, engaging safety content.
What started as an initiative focused on helping Telluride schools integrate safety lessons into their curriculum has now evolved into a movement reaching far beyond Colorado. We channel our passion for the slopes into powerful educational tools that save lives and prevent devastating injuries.
Our Approach
We believe that learning should be engaging. Our approach involves:
Age-Appropriate Content
Producing short, high-impact videos tailored specifically for elementary and middle school students.
Real-World Stories
Using narratives, such as the Annie Varielle-Savath incident, to ensure the message about the Responsibility Code resonates deeply.
Collaboration
Working directly with ski instructors, ski clubs, and educators to ensure our content is practical and effective both in the classroom and on the mountain.
Our Values
Team & Leadership
Ken Bailey
Ken’s commitment to safety is personal, “Many friends have been hit on the slopes by out of control skiers and snowboarders, suffering life altering injuries.” He created this campaign to help educate the next generation of sliders to help reduce collisions. Grounded in firsthand experience, his work uses powerful storytelling to promote awareness, respect and responsibility —helping protect lives while preserving the true spirit of adventure.